With a busy port and beach resort sprawling beneath its kasbah, Agadir was completely rebuilt following a devastating earthquake in 1960. It is now the country’s premier destination for sun, sand, pubs and pizza. Laid out as a large grid of downtown streets, surrounded by spacious residential suburbs, Agadir’s concrete-covered inland quarters are ugly and sterile. However, the city hits its stride on the beachfront promenade, where Moroccan street life comes with a refreshing sense of space. Arching south of the shiny white marina, the sandy beach offers clean water and 300 sunny days a year. Agadir caters mainly to package-tour holidaymakers, and will appeal less to independent travellers. Families will also enjoy relaxing on the beach and wandering around the handful of sights. If you do not have children in tow, however, we recommend heading elsewhere to make the most of a visit to Morocco.
Sights in Agadir
1 - ZNAGUI
Offering superb views and 7km northwest of the centre, the hilltop kasbah is a rare survivor of the 1960 earthquake. Built in 1541 and restored in the 1740s, the area once housed 300 people.
2 - Marina
The city’s most modern attraction is a billion-dirham pleasure port between the beach and commercial port. As well as mooring for your floating gin palace, the complex of faux white kasbahs has holiday apartments
3 - Vallée des Oiseaux
A leafy city-centre retreat in the dry riverbed running down from Blvd Hassan II to Blvd du 20 Août, with a shaded children’s playground, an aviary and a small zoo. It's also a handy – and more scenic – way to walk.
4 - Agadir Memory Museum
This small museum in the southwest corner of Jardin de Olhão, entered from outside the park, is dedicated to the 1960 earthquake. Displays include interesting photos of Agadir since the 1920s,
5 - Musée du Patrimoine Amazigh
With an excellent display of Berber artefacts, especially jewellery, the museum is a great place to learn about the traditional life and culture of the region's Berber people.
6 - Old Talborjt
The grassy area below the kasbah covers the remains of old Agadir town and constitutes a mass grave for all those who died in the 1960 earthquake.
7 - Jardin de Olhão
A cool, relaxing garden created in 1992 to mark the twinning of Agadir with the Portuguese town of Olhão.